What is Ethical Fashion?

Ethical means that it is morally right or morally acceptable. We all see the glamorous front side of the fashion world. But there is a dark side behind it where so many living being suffer. Killing animals, environmental issues, labor problems etc comes in this side. The beautiful clothes we are buying caused poverty and pain for millions of fashion industry workers.

 Ethical fashion is designing, sourcing and manufacturing clothes in a way that benefits people and communities while minimizing impact on the environment. In the beginning of the 21st Century an ethical fashion movement began. And on 2004 in London a group of determined fashion designers and business people sat around a table and formed Ethical Fashion Forum (EFF) 

The mission of the EFF is to support and promote sustainable practices, facilitate collaboration, raise awareness and provide the tools and resources needed to reduce poverty, reduce environmental damage and raise standards in the fashion industry.

These are some of the key issues in ethical fashion:

• How to counter fast, cheap fashion and damaging patterns of fashion consumption
• How to defend fair wages, working conditions and workers’ rights, and supporting sustainable livelihoods
• Addressing toxic pesticide and chemical use, using eco- friendly fabrics and components
• Minimizing water use
• Recycling and addressing energy efficiency and waste
• Developing or promoting sustainability standards for fashion
• Providing resources, training and/or awareness raising initiatives
• Protecting animal rights

 

Sustainable fashion is a common word seen in this topic. It is also called Eco fashion. Sustainable fashion came into the public in the  early 1990s when companies such as Patagonia and ESPRIT brought "sustainability" into their businesses. They conduct lots of research on the impacts of fibers used in their companies. For Patagonia, this resulted in a life cycle assessment for four fibers, cotton, wool, nylon and polyester. For ESPRIT the focus was on cotton, which represented 90% of their business at that time. This influenced a whole movement in fashion industry and sustainability.

Those who are interested in fashion and fashion blogging this is a serious topic to be concerned. Whatever you do; do it with you full heart so that you won’t regret later. 

For a tutorial on how to start a fashion blog click here...

Tips to Promote a Fashion Blog

Create a Facebook page for your blog:

By creating a Facebook page you can put your post and your blog updates in it. By this you can reach to those who haven’t visited your blog yet

Make a Twitter profile:

Similarly you can post links and updates in twitter. In twitter you won’t get followers but you can retweet other bloggers and make a relation between them. If you are interesting, people will read your blog.

Add the Facebook Like button to your posts

When someone likes your post, it appears in their friend's News Feed, which means it's suddenly seen by many people. Adding a Like button is simple. You can use the Like-Button-Plugin-For-Wordpress (there are many more plugins that will do the same, but I like this one best because it has some extra features).

Leave comments on other blogs

Contributing your ideas into a discussion is important. Leave comments on other blogs or you can share your own story or experience. Many bloggers comment back for every comment they receive.

Write guest posts on other blogs

Write a guest post on blogs with a similar audience. The blog that will publish your guest post should have higher traffic than your blog, but if you're targeting a specific niche, this is not so important. Check out more tips on how to arrange and write a good guest post.

Ask your readers to share your content

Ask your readers to share your content on other sites which is of similar ideas. Or you can include social media buttons (linking to Facebook, Twitter, StumbleUpon, email, Digg etc.) at the end of your posts. You can enable the buttons by opening the Design tab, clicking Edit under Blog Posts and ticking Show Share Buttons in the pop-up window. If you want more share buttons than the 5 offered by Blogger, use a service such as AddThis or ShareThis (works both on Blogger and WordPress).Also there are plugins available in WordPress.

Find blogs and websites that do blogger interviews or profiles

This is a great way to expose your blog to a new audience. Find blogs or websites that do blogger interviews and ask to be featured.

Socialize virtually

Join forums and sites related to your topic and get connected with others. If you are a beginner in fashion blogging it’s not worth to spend a lot of time on them in exchange for very little traffic. You'll be better off if you use these hours to work on your blog content.

Socialize locally

Attend event related to your topic, blogger, twitter meet-ups etc. Always keep a stash of business cards in your bag

Produce inspiring and original content

You can be good at all of the above points, but what matters the most is continuously putting out content that people want to read and share. The content must be inspiring and interesting whether it is text, photos, videos or anything. If people visit your blog and don't see anything interesting, they won't share it.

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5 Must Have Fashion Blog Plugins For A Fashion Blogger

Plugins are software components created by WordPress that could help us to maintain a blog and make it run smoothly so that the readers won’t have any problems. There are so many plugins available in WordPress, but these are some of the plugins needed for fashion bloggers.

Word Press SEO by Yoast: Word press is quite a good platform for SEO, but you can further improve your site using this plugin. This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. It helps us to write better contents. It also helps us to focus on keywords and make sure us to use that focus keyword everywhere.

W3 Total Cache: By increasing website performance, reducing download times through features like content delivery network (CDN) integration W3 Total Cache improves the SEO.It also improves the user experience of your site. It improves the search engine result page rankings for mobile-friendly websites and sites that use SSL.This is used to speed up our site

WPML Plugin: This plugin is used when the content is in more than one language. If a site is translated with this Plugin, each translated data is stored as separate posts and some custom tables are used to connect the translations. Thus your posts will have two different URLs so that they are much better indexed.

Pinterest Pin It Button for Images: Pinterest is great App to grow your fashion and beauty blog. We can add images directly to Pinterest by just clicking on the image using this plugin.

WP Smush: This plugin resize, optimize and compress all the images you put on your blog. Images takes a lot of space and thus our site will be slow by the time. This is an award-winning image optimization plugin by WordPress.

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