Fashion is all about unique identity. Each fashion designer
will have unique ideas and believes. There is a psychology of identity behind
it. Padded shoulders gave women in the 80s power in an ambitious corporate
world. The same way sports brands shows a desire to lead a more active and
healthy lifestyle. Here fashion designers are helping people to wear a cloth to
represents their inner thoughts and desires. Fashion isn’t simply about selling
clothes – it’s about helping people.
While coming to the part of helping; fashion designers must
consider helping the people who are helping them. The 2013 Rana Plaza disaster
in Bangladesh results to a revolution in the clothing industry. Since then consumer
has begun to question whether the clothes they buy are made in a way that’s
consistent with their own values on protecting the planet, people and animals.
It’s true that sustainability in fashion is a difficult
task: they’re limited by time, money and energy. But small steps toward better
practice will surely be rewarded.
Here are some of simple steps to get into ethical fashion.
Learn about ethical
fashion
Make a research on ethical fashion. There are many
documentaries and also ethical fashion blogs. Documentaries such as “The True Cost
“ will open your eyes to the plight many people are suffering because we’re
used to buying cheap clothes without knowing the consequences. Curiously
Conscious is a blog owned by BESMA- London-based lifestyle blogger which will
help you in this topic.
Quit from fast
fashion
It’s easy to talk about being more ethical and responsible
in supply chain processes, but make sure you really check the cloths you buy.
Unsubscribe from brands that don’t fit with your own ethics.
Take time to set your
wardrobe
To be an ethical fashion blogger you need to change your
clothing habits. You must less shop. Upcycle you cloths. And also don’t
hesitate to rent your wardrobe. Thus invest time to set your wardrobe in order
to keep a selection of classic pieces and accessories.
Put some effort while
buying cloths
Know your Supply chain. Develop and publish a ‘Supplier Code
of Conduct’ that clearly states your expectations regarding the social and
environmental standards of your ethical fashion. That is demand transparency.
Apps such as Not My Style rate brands based on transparency, while sites like
Project Just provide a crowd sourced database to refer to.
Use environment
friendly things
Use natural fibers such as cotton, wool, flax, and hemp
which are renewable and biodegradable. Try vegan fashion with caution. There
are alternatives to leather and all other products that harm animals.
Take part in the Fashion Revolution by praising the brands
with ethical practices, and asking the question #WhoMadeMyClothes?
