Believe it or not the first style fashion blogger was on 16th
century German accountant Matthäus Schwarz. His fashion blog
was known as Trachtenbuch which means “Book of Clothes” and he wrote between
1520 and 1560s. His book is described as “The World’s First Fashion Book”. Matthäus
Schwarz fashion book is currently displayed at the Fitzwilliam Museum in the
UK.

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